Use Mobile Devices to Improve the Retail Customer Experience

(A 2 minute read…) Everyone makes mistakes. But in the retail industry, you might not have the opportunity to fix it. A 2015 LoyaltyOne study of “dysfunctional retail touchpoints” uncovered that 81% of unhappy shoppers do not complain to the store management about the experience. They leave quietly and share their complaint with everyone else—friends, …

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Travelers Expect More Technology from the Hospitality Industry

(A 2 minute read…) Travelers are hitting the road and surrounding themselves with smartphones, tablets, laptops, electronic readers, smartwatches, etc. You see, Generation-Y and Generation-Z members grew up surrounded by technology. Some even say their cell phones act as a “third limb” and they cannot live without technology. Many of these now adult travelers were …

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AR & VR Offer Businesses a New Perspective

Mobile technology revolutionized our culture. The unbridled freedom of access to everything we need, from anywhere we are. Now, we have virtual reality (VR) and augmented reality (AR) technology. Once just a futuristic vision, “someday” has arrived. And businesses have the exciting opportunity to get a different perspective on their possibilities and choices. With VR, …

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2D Barcodes: 5 Reasons You Need Them

Barcodes have been in use commercially for decades. 1D Barcodes As businesses recognized the value of storing more information in these linear codes, they realized that the good, old-fashioned 1D barcode—which stores the equivalent of approximately 20 to 25 alphanumeric characters—wasn’t enough. 2D Barcodes The 2D barcode has been around for over 10 years, but …

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