Phoenix Arizona Skyline - Honeywell Conference location

Press Release: L-Tron to Attend 2022 Honeywell Partner Sales Kickoff in Phoenix, AZ

L-Tron is proud to be attending the upcoming 2022 Honeywell Productivity Solutions and Services Partner and Commercial Kickoff. The event is scheduled to take place from June 13-15, 2022 in Phoenix, Arizona. With a focus on “Creating a Better Future Together,” Honeywell business partners will gather together to network, learn, and plan for the year ahead.

Marketing & Sales Collaboration: The winning formula for a small business campaign

What a year 2020 has been. Amidst everything happening in the world, and at our company, L-Tron was awarded the Rochester AMA Pinnacle award for “Best Small Business Campaign.” We attribute this to the collaborative efforts of our sales & marketing teams, and our ability to adapt & remain agile during uncertain times.

sales and marketing collaboration

How do you get Marketing and Sales to speak the same language?

Marketing people and sales people are like cats and dogs. By nature, they’re not expected to get along. Marketers see their selling counterparts as people who don’t understand the importance of messaging and focus solely on closing a deal at any cost. Sales professionals see marketers as “creative types” who don’t understand how hard it …

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