Use Mobile Devices to Improve the Retail Customer Experience

(A 2 minute read…) Everyone makes mistakes. But in the retail industry, you might not have the opportunity to fix it. A 2015 LoyaltyOne study of “dysfunctional retail touchpoints” uncovered that 81% of unhappy shoppers do not complain to the store management about the experience. They leave quietly and share their complaint with everyone else—friends, …

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