sales and marketing collaboration

How do you get Marketing and Sales to speak the same language?

Marketing people and sales people are like cats and dogs. By nature, they’re not expected to get along. Marketers see their selling counterparts as people who don’t understand the importance of messaging and focus solely on closing a deal at any cost. Sales professionals see marketers as “creative types” who don’t understand how hard it …

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C2C Communication: Connecting CIO’s to Other C-Levels

Why is IT tucked away from the rest of the corporate space? They slip in when someone needs help and then just as quickly retreat to their corner—the farthest corner—of the enterprise. The Harvard Business Review published research that suggests CIOs (Chief Information Officers) are under-valued by other executives. Almost half of the executives surveyed …

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