It has become so common, we don’t even think about it – until we cannot connect to the internet, and how annoying is that!?
Zebra Technologies explains how critical this is going to become in retail environments.
When we are at a restaurant, shopping mall or a coffee shop, we expect to access information we are looking for instantly. When we don’t, we are left unhappy, potentially causing a loss in sales and eventually a loss in brand loyalty.
Retailers should use upgraded guest WiFi to their advantage. *The recommended upgrade is 802.11ac technology.
- Increase the number of devices that can connect without slowing down speed
- Enable users to stream videos quickly, which normally uses a lot of bandwidth
- Up to 3x faster speed/connection for users
You can create customer loyalty programs and promotions to create engagement in your retail store. Upgraded WiFi can also enhance a retailer’s own analytics by tracking a customer’s location in the store, where they are going, how long they are looking at a product and more.
For more detail, you can read the full article titled ‘Talking With Zebra Technologies on Why Wi-Fi is a Must-have in Retail Technology‘