Press Release May 28, 2015 – VICTOR, N.Y. — L-Tron Corporation has been selected as a finalist for the 2015 Rochester American Marketing Association (AMA) Pinnacle Awards for their 2014 “Education in eCitation” campaign. The goal of this campaign, a first of its kind for L-Tron, was to educate their target market on electronic ticketing (eCitation) and the benefits it provides to law enforcement.
As a finalist, L-Tron attended the Rochester AMA Pinnacle Awards Ceremony on Thursday, May 21, 2015 at Harro East Ballroom in downtown Rochester, along with 70 other companies.
Although L-Tron was not the recipient of the 2015 Pinnacle Award for Best Integrated Marketing Campaign, their campaign was recognized next to internationally-
The campaign consisted of a wide variety of digital and print content, including a microsite, case study, infographic, articles, and more.
While the campaign focused on education, it was also paired with a “$49.10 off the 4910” trade-in promotion. This promotion encouraged law enfocement officers to trade in their old driver’s license readers in exchange for $49.10 off of the 4910LR Driver’s License Reader – the most notable and accurate DL reader on the market.
L-Tron is currently running a campaign similar to last year’s successful campaign, with a stronger focus on educating about the lesser-known “hidden” benefits of eCitation and proper training of technology in the patrol vehicle.
To learn more about eCitation and it’s benefits using the 4910LR Driver’s License Reader, visit our eCitation microsite at http://www.L-
Congratulations to Partners + Napier and their campaign for Friendship Cottage Cheese for winning the AMA Pinnacle Award in the Integrated Media Campaign category! The category, which we were recognized as a finalist in, had more submissions than any other category.