The Fleming Brothers Oil Co. Case Study demonstrates exactly how to roll out a customer loyalty program. “If you don’t stay on the cutting edge, you get left in the dust, right? That’s where [Fleming Brothers] is going…” says Tim DeVries, Marketing Director, Fleming Brothers Oil Co.
Using the Honeywell Xenon 1900GSR 2D Imager, Fleming Brothers Oil Co saw a full tank of benefits including:
- Stronger customer relationships
- Increased customer satisfaction
- Increase checkout speed
- Reduce advertising costs